The last two years at adidas have been transformational, in terms. In fact, our culture and people serve as the foundation and a key enabler of the ‘creating the new’ strategy. It might make up a small proportion of the sportswear giant, but adidas outdoor is looking to indicate the direction it can take of the company by using creativity to build brand.
Isobar’s global talent and development director, nick bass, looks into how adidas turned around its business.
Despite its size, the global. At adidas, we apply the 3c culture: Esto se consigue, según ella, con una buena comunicación y teniendo clara la cultura empresarial: The leadership framework is based on the three company behaviors creativity, collaboration, confidence (the ‘3cs’) and articulates the particular behaviors that are expected.
It is adidas’ goal to develop a culture that cherishes creativity, collaboration and confidence as well as high. 3cs the ‘3cs’ stand for creativity, collaboration and confidence. Throughout the company, they evaluate the team based on these 3cs. En adidas aplicamos la cultura de las 3c:
Driven by its constant focus on innovation, adidas has made creative thinking the foundation of its commercial strategy and its company culture.
At the moment, there are only three.
